Meet  Leadership team.

Mission and vison of

 LIC Group &  Alternate Sales Channel 

lic directore

M.r. Kumar
Chairman | LIC OF INDIA

Servicing 31 crore policy holders is no simple task for any organization, We have covered only about 30 per cent of the populace. We have a long way to go. This is one reason why we are looking at the number of policies and Premium and maximize reach for the needy.

LIC has shown higher growth momentum as always. We have highest per cent market share in premium in life Insurance sector in India.

People now believe , Yes, insurance is a primary financial product one should have before anything else

We have launched some digital methods of doing business and in future  probably things will be fully digital no doubt.

Sabse Pehle Life Insurance’

We deeply care about our customers. Our mission is to ensure and enhance the quality of life of people through financial security by providing secure products and services  easily available through secure and safe digital online channels  to increase reach.

We are doing this through uplifting the image of Financial and Insurance advisors to serve online customers. Recently we have taken a huge initiative to recruit/collaborate with a lot of passionate people. Educate , motivate and train the right kind of skill set for their success. Giving an opportunity become Digital entrepreneurs to raise themselves and lead dignified life.

New generation and millennials role is going to be the key in success of everyone to grow Insurance industry and ensure protection of people lives indirectly growth of the nation.

lic director

S I Kalligudda

IMF Online Sales

Alternate Sales Channel of LIC OF INDIA

lic online

Shilpa S K
Principal Officer

IMF Online Sales

Alternate Sales Channel of LIC OF INDIA

People may fail, Systems work. 

Insurance is the one thing , it could be bought conveniently anyplace anytime quickly online instead of postponing buying decision due to conventional buying channels and hassles. 

LIC has introduced eKYC through Adhaar, Secure Online Payment options.

During COVID-19 difficult time, this has helped new customers a lot to buy online without stepping out from their home.

Our customers use the digital space to compare prices and specifications and also look for recommendations and reviews in order to make an informed purchase decision. I do everything to provide all information related to product and services and  transparency in online buying process.

Responsible for new online business and set highest service standards for our customers by continuous innovation. I am Overall incharge and shall be responsible for reporting and regulatory compliance to the LIC Marketing department and IRDAI.

LIC of India enjoys the status of being only public sector Life Insurance company commanding significant market share even after more than a decade of opening up of the insurance industry for private players. Government of India being its only stake holder, LIC policies come with sovereign guarantee from Central Government of India and only Insurance company with this security for Insurance policies issued to Indian Citizens. 

LIC of India started the Bancassurance & Alternate Channel in 2001. LIC has various channels apart from Agency force  to provide its products and services  PSU banks, Regional Rural, Private and Co-operative banks and Corporates as  Bancassurance and Alternate Channel partners on LIC’s roll.

LIC Alternate Channels are easily reachable sales and service channels serving crores of customers with  technology enabled customer service portal  and customer in focus to deliver world class customer Experience.

You have reached Online Alternate Sales Channel where in you can buy new polices online quickly and completely hassle free, saving your precious time by paperless process and secure online payment options.

Buy online policy with no worries and expect the best online buying experience.

All policies issued on this portal are issues by LIC service branch and premium paid receipts and hard copy of policy bond is delivered to customer as per terms and conditions of policy. 

Want to join the team?

We are always looking for ambitious and enthusiastic people to join our team. If this sounds like you, drop us a line with what you can bring to us that sets you apart from anyone else.

You can join as Point of Sale(POS Agent) and work from home as well as Life Insurance fulltime/part time Consultant or back office service job.

Uncover your earning potential  and lead a better life.